Five reasons why every business should use Social Media Marketing

1. A massive audience and increased reach

2 in 3 adults used Social Media in 2017, with a staggering 96% of 16-24 year olds and 88% of 25-34 year olds in the UK using the internet for this reason (Office for National Statistics)

2. Improved Search Engine Optimisation (SEO)

By driving traffic to your optimised pages through Social Media, your business will rise quicker on the Search Engine Result Page (SERP).

3. Greater customer knowledge

Social Media can give you a lot information about your customer from demographics to their buying behaviours and lifestyle via Social Listening you can learn a great deal (HuffPost)

4. Greater exposure

90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Social Media Examiner, 2015)

5. Higher Conversion rate and cheaper

Social Media has a 100% higher lead-to-close rate than outbound marketing (Hubspot) and its half the price (Hubspot)

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