Square Mile of London

The Square Mile of London came to us for help in aligning their brand to their high quality menswear and workwear ranges, which have a selection of fit to match an individuals body shape. The quality of the product and their service was key, and became an integral element of the branding. The "measure" element is used throughout all labelling, packaging and print.

The new identity offers strength across a wide range of application and has drastically increased the impact at trade events and online.

Reworked and renamed identity
Original logo
Early Stimulus document
Early Concept document
Custom garment range illustrations

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